One of the great things about farmers is that what you see is what you get. Most farmers have little interest in trying to project a certain image just to impress others. This straightforward approach carries over into the type of people farmers want to do business with. Almost without exception, farmers are not taken […]
Farmers are collecting more data than ever and experts in the field of agricultural technology say this is a good thing. Ask farmers and you may get a more lukewarm response, however. While it is true that many farmers are collecting a great deal of data, many are unsure what to do with that data. […]
If you are looking to engage farmers through technology (and if you want to successfully market to farmers you better be!), it is important that you pay close attention to exactly who you are looking to engage. It also is important to remember that the best method to connect with a particular farmer today may […]
One of the most common mistakes Ag-based businesses make when marketing to farmers is to group all farmers into the same category. This is not just a common mistake, it is a costly one, as well. It is important for agricultural businesses to recognize that all farmers are not the same. For example, a young […]
What marketing technique should you use to promote your Ag-based business? Sounds like a pretty straightforward question. After all, it basically comes down to two choices: inbound or outbound. There is no shortage of marketing gurus who will tell you that they know the answer to this question. No matter how much marketing experience these […]
Marketing to farmers through the use of digital campaigns is becoming much more popular and it is easy to see why. Farmers—like most people—are spending more and more time online these days, with much of that time being spent on mobile devices. Despite the rise in digital marketing efforts, it is still relatively difficult to […]