Everyone loves to eat and everyone loves food. What does that mean for farmers and agricultural-based businesses? It means that they need to get creative with their marketing techniques. While everyone can tell you the food they grow or sell is healthy, delicious and a great value, today it’s all about how you say these […]
Augers, grain bins and tractors are tools of the farming trade. Unfortunately, they also are common items that get struck by lightning, posing a huge risk to farmers. According to the National Oceanic and Atmospheric Administration, farmers are among those most likely to get struck by lightning while working outdoors. And with thunderstorm season upon […]
Farming is a business and like all good business owners, farmers understand the importance of keeping their eye on industry trends. By doing so, farmers are able to predict what consumers are looking for in the short term and provide those products and services. Today, farmers list the following trends that are hot right now: […]
Ticks are nothing to be trifled with. Lyme disease, the newly identified Powassan virus, Rocky Mountain spotted fever and many other diseases are transmitted by this pesky arachnid. Farmers, ranchers and others who work in the agricultural industry must be especially vigilant when it comes to protecting themselves against ticks. Many people believe that ticks […]
If there is one thing farmers value above all else, it is the knowledge that the people they do business with are trustworthy and understand the challenges they face. If a farmer believes that he or she is not valued and appreciated by a business, chances are great that they will find another business that […]
If you have never heard of the term “nurture campaign,” it might be something you want to add to your marketing vocabulary. This is especially true if you are an Ag business marketing to farmers. The business of farming goes through periods of frenzied activity followed by relative calm. To keep in touch with Ag […]