Think of the people you do business with and chances are all of these people have a lot in common. When farmers choose who they will do business with, these people also are likely to have many of the same traits in common. Understanding what traits farmers are looking for in a salesperson will allow […]
Many businesses see email as a way to connect with prospects and gain new customers. In other words, increase sales. This is true for those in the Ag industry, as well. Unfortunately, that is as far as many businesses will take their email marketing efforts. While no one would argue that email marketing should not […]
Let’s face it, some of us look at the glass half full, others look at it half empty. Farmers do a little of both. In truth, farmers are probably neither optimists nor pessimists but rather realists. This means they are hopeful about the future but understand that things don’t always go as planned. When deciding […]
Farmers, like most people, want to protect their income as the deadline for filing taxes approaches. One of the most important ways for farmers to do this is to understand the best ways to decrease their tax liability. Knowing that you need to decrease your tax liability and actually doing it are two drastically different […]
Social media is an outstanding tool for engaging prospects in the agricultural industry. Not only is it an affordable way to showcase your brand, it helps to build relationships with customers and prospects and drives new sales. If you have been using social media to connect with farmers and ranchers but aren’t seeing the level […]
You might not know it to see all the snow still on the ground in some parts of the country, but spring is upon us. And as farmers ready themselves for long days, they first should make sure that their equipment and machinery is tuned up and ready to go. Not only will keeping farm […]