In this Covid-19 crisis, it is natural to want to hunker down, bury your head in the sand and wait for the storm to pass. Now is one of those times. However, with serious challenges comes the opportunity to rise to the occasion and emerge stronger on the other side.
Inbound marketing can do wonders for an Ag business. This is why its popularity continues to grow among business that market to farmers and ranchers. Businesses across all industries that invest heavily in marketing online do so for a variety of reasons. About 25% say they look to online marketing to attract leads and convert sales. And these businesses are not disappointed.
Do your Ag customers know that you really care about them – not just their business? If you don’t reach out to them other than to sell, there is no way they will feel appreciated. It also means you are unlikely to establish strong, long-lasting relationships with customers.
An unfortunate reality in today’s digital world is that many Ag salespeople have a tough time engaging one-on-one with the farmers and ranchers they want to sell to. Regardless, building personal relationships is something Ag salespeople must know how to do if they want to succeed in the Ag industry.
Creating a connection with your target audience of farmers and ranchers is critical to the success of you Ag business. Unfortunately, in today’s digital world, many Ag salespeople are increasingly uncomfortable talking with customers and prospects.
The ultimate goal of customer service is to make customers feel well taken care of and to quickly resolving any problems that may arise. However, it goes further than just problem solving. The best type of customer service involves a business being proactive, or making the first move, when a customer has an issue. A good customer service agent knows the difference between reactive and proactive customer service.