When COVID-19 hit, many Ag business owners wondered whether they should continue to
market their business. Of course, these Ag businesses quickly figured out that without
marketing, there was little chance their Ag business would survive the coronavirus.
Innovation is the name of the game when it comes to marketing your Ag business in the time of
coronavirus. Coronavirus is here to stay, and its impact will be felt for years to come. While that is an
unfortunate reality, it is important to remember that Ag content that provides value to farmers and
ranchers will never go out of style.
Marketing your small Ag business in the time of the Coronavirus pandemic is complicated. While all you may want to do right now is hunker down and take cover until the crisis passes, this is not an option if you want to keep your business growing.
Farmers who market directly to consumers are having to rethink everything they know about connecting with customers and prospects.
According to an article from ProAg, Farmers Focus on Direct Marketing Amid COVID-19, instead of making farms more accessible for people to come out and have a “farm experience,” farmers now must think about being as accessible as they can while at the same time limiting interactions with their customers.
Farmers who sell directly to consumers and at farmers markets are feeling the devastating effects of the COVID-19 crisis. While the situation is far from ideal, it doesn’t mean farmers are going to give up. Instead, they will do as they have always done in tough circumstances – adapt and move forward.
With spring and summer farmers markets in limbo due to the COVID-19 crisis, farmers who sell directly to consumers are in for some hard times. But as most of these farmers will tell you, they are not ready to give up on their livelihood.