When you get right down to it, inbound marketing is simply a method of drawing potential customers in rather than pushing a product or service on them. One of the most important ways this is accomplished is through the use of content marketing. Unfortunately, many small Ag businesses feel their content marketing efforts are falling short.
There is little doubt that inbound marketing is a key factor in the success of businesses of all sizes. One of the biggest advantages of inbound marketing is its ability to increase leads and conversions.
In this Covid-19 crisis, it is natural to want to hunker down, bury your head in the sand and wait for the storm to pass. Now is one of those times. However, with serious challenges comes the opportunity to rise to the occasion and emerge stronger on the other side.
Inbound marketing can do wonders for an Ag business. This is why its popularity continues to grow among business that market to farmers and ranchers. Businesses across all industries that invest heavily in marketing online do so for a variety of reasons. About 25% say they look to online marketing to attract leads and convert sales. And these businesses are not disappointed.
Do your Ag customers know that you really care about them – not just their business? If you don’t reach out to them other than to sell, there is no way they will feel appreciated. It also means you are unlikely to establish strong, long-lasting relationships with customers.
An unfortunate reality in today’s digital world is that many Ag salespeople have a tough time engaging one-on-one with the farmers and ranchers they want to sell to. Regardless, building personal relationships is something Ag salespeople must know how to do if they want to succeed in the Ag industry.