One of the first things you need to do when working with a new Ag customer is to make sure that you understand what that customer expects of you. By doing so, it is much more likely that you will have a long and successful relationship with that farmer or rancher.
According to Small Business Trends’ article, 12 Tips About Managing Client Expectations You Can’t Afford to Miss, there are certain things you must do to make sure that you get off on the right foot with a customer.
- Set clear deliverables
- Be authentic
- Establish regular communication
- Personally get to know them
- Always sign a contract
- Set realistic expectations
- Be transparent
- Be honest
- Ask the client about specific goals
- Think like the customer
- Don’t be afraid to walk
- Have a client kick off meeting
Customer satisfaction is a defining factor that can literally make or break your small Ag business. To build the type of customer relationships that foster satisfaction, managing expectations is the first – and most critical – step you will make.