How to Successfully Sell to Farmers

Think of the people you do business with and chances are all of these people have a lot in common. When farmers choose who they will do business with, these people also are likely to have many of the same traits in common. Understanding what traits farmers are looking for in a salesperson will allow…

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Email Marketing and Brand Loyalty

Many businesses see email as a way to connect with prospects and gain new customers. In other words, increase sales. This is true for those in the Ag industry, as well. Unfortunately, that is as far as many businesses will take their email marketing efforts. While no one would argue that email marketing should not…

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Marketing to Farmers Requires Straightforward Approach

Let’s face it, some of us look at the glass half full, others look at it half empty. Farmers do a little of both. In truth, farmers are probably neither optimists nor pessimists but rather realists. This means they are hopeful about the future but understand that things don’t always go as planned. When deciding…

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How the Tax Code Works to Protect Farmers

Farmers, like most people, want to protect their income as the deadline for filing taxes approaches. One of the most important ways for farmers to do this is to understand the best ways to decrease their tax liability. Knowing that you need to decrease your tax liability and actually doing it are two drastically different…

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Five Tips to Jumpstart Your Social Media Strategy

Social media is an outstanding tool for engaging prospects in the agricultural industry. Not only is it an affordable way to showcase your brand, it helps to build relationships with customers and prospects and drives new sales. If you have been using social media to connect with farmers and ranchers but aren’t seeing the level…

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Spring Checklist for Farm Equipment and Machinery

You might not know it to see all the snow still on the ground in some parts of the country, but spring is upon us. And as farmers ready themselves for long days, they first should make sure that their equipment and machinery is tuned up and ready to go. Not only will keeping farm…

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Using Content to Market to Farmers

One of the great things about farmers is that what you see is what you get. Most farmers have little interest in trying to project a certain image just to impress others. This straightforward approach carries over into the type of people farmers want to do business with. Almost without exception, farmers are not taken…

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DIY Data Collection and Analysis for Farmers

Farmers are collecting more data than ever and experts in the field of agricultural technology say this is a good thing. Ask farmers and you may get a more lukewarm response, however. While it is true that many farmers are collecting a great deal of data, many are unsure what to do with that data.…

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How to Engage Farmers through Technology

If you are looking to engage farmers through technology (and if you want to successfully market to farmers you better be!), it is important that you pay close attention to exactly who you are looking to engage. It also is important to remember that the best method to connect with a particular farmer today may…

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When it Comes to Marketing, Not all Farmers are Created Equal

One of the most common mistakes Ag-based businesses make when marketing to farmers is to group all farmers into the same category. This is not just a common mistake, it is a costly one, as well. It is important for agricultural businesses to recognize that all farmers are not the same. For example, a young…

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