How to Generate Ag-Leads via Social Media

By now, we all know that farmers are on social media. In fact, today’s farmers are as tech savvy as any other demographic. That’s why if you are looking to connect with farmers for the purpose of generating leads, social media is a great way to do just that. Nine out of 10 people, including…

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Reducing the Risk of Carbon Monoxide Poisoning on the Farm

Winter is approaching and that means farmers will be spending more time indoors. Each year in the United States approximately 25,000 people become sick by accidental carbon monoxide poisoning. Of that number, about 500 people die. Carbon monoxide is an odorless, colorless gas which is produced as a byproduct of burning carbon-containing fuels. These fuels…

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Marketing to Farmers without Breaking the Bank

If you are a small agricultural business marketing to farmers, your budget is probably pretty tight. While it can be tempting to cut back on promoting your business, most business owners understand that marketing is necessary to bring in new customers. The key to successfully marketing your ag-based business to farmers is not to spend…

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Best Christmas Gifts for Your Farming and Ranching Clients

We are quickly approaching the holiday season and gift giving will be on the minds of almost everyone. If you own an agricultural business, you will need to decide if giving gifts to your farming and ranching clients is something you want to do. Most experts agree that giving gifts is an appropriate way to…

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The Importance of Sending Holiday Cards to Clients and Prospects

The New Year is almost upon us and if you are like most agricultural business owners, you have a formidable to-do list to conquer before you ring in 2018. It is only natural then that you would want to eliminate some tasks from your to – do list in an effort to simplify. As you…

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Is Voice-Activated Grocery Shopping about to Take Off?

Marketing experts are predicting that by 2020, half of all internet searches will be voice searches. While there are several other statistics and predications related to voice searches, up until now these have primarily focused on how voice searches are going to impact SEO. Now there is another question related to voice searches—will these searches…

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Best Practices for Soil Sampling

Soil testing is an outstanding method for assessing the fertilizer needs of your soil. Given the cost of fertilizer, soil sampling is the best way to determine whether you are using the correct amount of fertilizer on your crops. Most agricultural experts recommend testing soil every two to four years. They also caution that soil…

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The Importance of a Website’s “About Us” Page

Of all the pages on a company’s website, the “about us” page is particularly challenging to write. After all, trying to tell the story of your business requires a special skill set. The “about us” page is especially important when your customers and prospects are farmers. That’s because farmers want to do business with people…

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Implementing a Customer Loyalty Program for Farmers and Ranchers

Customer loyalty programs are all the rage. And it’s no wonder. These programs are not only an outstanding way to retain customers, they also generate a great deal of revenue. If you are an Ag – based business it is important to remember that farmers and ranchers are as likely as any other market segment…

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Five Places to Gain a Fresh Perspective on Ag Marketing

Marketing to farmers can be tough. To successfully market to farmers you need to know who exactly your customers are, what they need right now and how you can best meet those needs. But it doesn’t end there. Even if you have what your customers need, you need to figure out how to let farmers…

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