Spring Checklist for Farm Equipment and Machinery

You might not know it to see all the snow still on the ground in some parts of the country, but spring is upon us. And as farmers ready themselves for long days, they first should make sure that their equipment and machinery is tuned up and ready to go. Not only will keeping farm…

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Using Content to Market to Farmers

One of the great things about farmers is that what you see is what you get. Most farmers have little interest in trying to project a certain image just to impress others. This straightforward approach carries over into the type of people farmers want to do business with. Almost without exception, farmers are not taken…

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DIY Data Collection and Analysis for Farmers

Farmers are collecting more data than ever and experts in the field of agricultural technology say this is a good thing. Ask farmers and you may get a more lukewarm response, however. While it is true that many farmers are collecting a great deal of data, many are unsure what to do with that data.…

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How to Engage Farmers through Technology

If you are looking to engage farmers through technology (and if you want to successfully market to farmers you better be!), it is important that you pay close attention to exactly who you are looking to engage. It also is important to remember that the best method to connect with a particular farmer today may…

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When it Comes to Marketing, Not all Farmers are Created Equal

One of the most common mistakes Ag-based businesses make when marketing to farmers is to group all farmers into the same category. This is not just a common mistake, it is a costly one, as well. It is important for agricultural businesses to recognize that all farmers are not the same. For example, a young…

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Inbound or Outbound? That is the Question for Today’s Ag-Marketers

What marketing technique should you use to promote your Ag-based business? Sounds like a pretty straightforward question. After all, it basically comes down to two choices: inbound or outbound. There is no shortage of marketing gurus who will tell you that they know the answer to this question. No matter how much marketing experience these…

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How to Measure the Success of Online Marketing Campaigns

Marketing to farmers through the use of digital campaigns is becoming much more popular and it is easy to see why. Farmers—like most people—are spending more and more time online these days, with much of that time being spent on mobile devices. Despite the rise in digital marketing efforts, it is still relatively difficult to…

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Top Agricultural Trends to Watch in the New Year

It’s that time of year! When experts give their predictions for what will unfold in the New Year. And experts in the agricultural industry are ready with their predications for 2017. Many in the agricultural industry are looking with cautious optimism to the New Year and there is hope that it will bring relief to…

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How Safe is Your Farm Shop?

If you own a farm, chances are there is a shop on that farm. And while crops and livestock may be the lifeblood of a farm, the shop is what keeps everything in working order. Unfortunately, farm shops can be dangerous places. The tools and machinery contained in shops, when used incorrectly, can lead to…

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Farmers Face Growing Threat from Agricultural Thieves

Gone are the days when farmers left their front doors unlocked and their barns unsecured. Today, farmers face a growing threat from thieves out to steal everything from tractors to crops to livestock. While agricultural theft is nothing new, it is on the rise and farmers are doing all they can to protect themselves and…

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