Challenges Facing Young Farmers

If you are marketing to young farmers, it is important that you understand their struggles and concerns. After all, you can’t provide the solutions young farmers are looking for if you don’t know what solutions they need. So what do young farmers view as their biggest challenges? Read on to learn what these farmers list…

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Five Ways to Get Creative with Your Food Marketing

Everyone loves to eat and everyone loves food. What does that mean for farmers and agricultural-based businesses? It means that they need to get creative with their marketing techniques. While everyone can tell you the food they grow or sell is healthy, delicious and a great value, today it’s all about how you say these…

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Protecting Yourself from Lightning on the Farm

Augers, grain bins and tractors are tools of the farming trade. Unfortunately, they also are common items that get struck by lightning, posing a huge risk to farmers. According to the National Oceanic and Atmospheric Administration, farmers are among those most likely to get struck by lightning while working outdoors. And with thunderstorm season upon…

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Three Hot Farming Trends

Farming is a business and like all good business owners, farmers understand the importance of keeping their eye on industry trends. By doing so, farmers are able to predict what consumers are looking for in the short term and provide those products and services. Today, farmers list the following trends that are hot right now:…

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Reducing Ticks on the Farm

Ticks are nothing to be trifled with. Lyme disease, the newly identified Powassan virus, Rocky Mountain spotted fever and many other diseases are transmitted by this pesky arachnid. Farmers, ranchers and others who work in the agricultural industry must be especially vigilant when it comes to protecting themselves against ticks. Many people believe that ticks…

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Three Ways to Strengthen Customer Relationships When You’re Pressed for Time

If there is one thing farmers value above all else, it is the knowledge that the people they do business with are trustworthy and understand the challenges they face. If a farmer believes that he or she is not valued and appreciated by a business, chances are great that they will find another business that…

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Why Nurture Campaigns Work Well When Marketing to Farmers

If you have never heard of the term “nurture campaign,” it might be something you want to add to your marketing vocabulary. This is especially true if you are an Ag business marketing to farmers. The business of farming goes through periods of frenzied activity followed by relative calm. To keep in touch with Ag…

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How to Successfully Sell to Farmers

Think of the people you do business with and chances are all of these people have a lot in common. When farmers choose who they will do business with, these people also are likely to have many of the same traits in common. Understanding what traits farmers are looking for in a salesperson will allow…

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Email Marketing and Brand Loyalty

Many businesses see email as a way to connect with prospects and gain new customers. In other words, increase sales. This is true for those in the Ag industry, as well. Unfortunately, that is as far as many businesses will take their email marketing efforts. While no one would argue that email marketing should not…

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Marketing to Farmers Requires Straightforward Approach

Let’s face it, some of us look at the glass half full, others look at it half empty. Farmers do a little of both. In truth, farmers are probably neither optimists nor pessimists but rather realists. This means they are hopeful about the future but understand that things don’t always go as planned. When deciding…

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