Marketing Your Small Ag Business

Marketing Your Small Ag Business

If you are a small Ag business owner, it can be difficult to know how to market your product or service most effectively. This is especially true if you aren’t sure who your perfect customer is. Many small businesses mistakenly try to appear bigger rather than capitalizing on what they do best. In other words,…

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Keeping Kids Safe on the Farm

Keeping Kids Safe on the Farm

Any farmer will tell you that kids raised on a farm end up being dependable, hardworking adults. After all, while the farm life isn’t all work and no play, children who grow up on a farm know the importance of getting a job done and getting it done right. More than a million individuals age…

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How to Market Your Small Farm in the Community

How to Market Your Small Farm in the Community

If you want to create a buzz about your small farming operation, it is important that you garner it some local online visibility. This can be achieved through things like a responsive website or being active on social media. However, as every business owner knows, you never know where your sales leads may come from.…

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Why Long Content Trumps Short Content

We all remember a time—years ago—when the experts told us that no one reads anything on the internet. To the contrary, we were told, people just scan a page and move on. In 2016, this is no longer the case. In fact, as mobile devices have become more and more prevalent, people are reading more…

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Hiring Seasonal Farm Workers

Hiring Seasonal Farm Workers

Running a farm often involves hiring seasonal labor. While these type of employees can be a lifesaver on the farm, the wrong hire can cause tremendous headaches. If you are looking to hire some extra help, you will likely place an ad in the local newspaper or online or may place signs around town. Word-of-mouth…

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Marketing and Cost Play Significant Role in What Americans Eat

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The marketing world can have a huge impact on what consumers consume. Take red meat for example. After being shunned for the last decade or so by many people looking for what they consider healthier protein options—mainly chicken and turkey—red meat is seeing a resurgence. Leslie Patton of Bloomberg writes that several new menu items…

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How to Attract New Customers

May-Blog

When it comes to starting your own Ag business, there are a lot of unknowns. Perhaps the biggest unknown, however, is how you will attract customers. Unfortunately, no matter how long you remain in business, the quest for new customer never ends. Even those lucky Ag business owners, who are so busy they have to…

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Strong Call-To-Action Imperative When Marketing Your Ag Business

Ag-Marketing

Marketing your agricultural products and services takes time and effort. Unfortunately, many Ag marketers work so hard at explaining the benefits of what they are selling, they often overlook one of the most important aspects of marketing: an effective call-to-action. Strong calls-to-action are imperative for farmers and ranchers considering one of your products or services…

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Social Media Crucial to Ag-Based Businesses

Social Media Crucial to Ag-Based Businesses

It might come as a surprise to many Ag business owners, but social media can drastically increase their number of sales leads. The key is to understand what specific aspects of social media to concentrate on. After all, social media is a broad term that encompasses many different things. In order to make sure that…

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How to Get Referrals from Ag Customers

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Farmers and ranchers talk to one another. In fact, many times it is the referral of a fellow farmer or rancher that encourages a farmer or rancher to purchase a piece of equipment or invest in new Ag technology. Since referrals can make a huge impact on your bottom line, it is important that you…

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