Inbound or Outbound? That is the Question for Today’s Ag-Marketers

What marketing technique should you use to promote your Ag-based business? Sounds like a pretty straightforward question. After all, it basically comes down to two choices: inbound or outbound. There is no shortage of marketing gurus who will tell you that they know the answer to this question. No matter how much marketing experience these…

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How to Measure the Success of Online Marketing Campaigns

Marketing to farmers through the use of digital campaigns is becoming much more popular and it is easy to see why. Farmers—like most people—are spending more and more time online these days, with much of that time being spent on mobile devices. Despite the rise in digital marketing efforts, it is still relatively difficult to…

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Top Agricultural Trends to Watch in the New Year

It’s that time of year! When experts give their predictions for what will unfold in the New Year. And experts in the agricultural industry are ready with their predications for 2017. Many in the agricultural industry are looking with cautious optimism to the New Year and there is hope that it will bring relief to…

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How Safe is Your Farm Shop?

If you own a farm, chances are there is a shop on that farm. And while crops and livestock may be the lifeblood of a farm, the shop is what keeps everything in working order. Unfortunately, farm shops can be dangerous places. The tools and machinery contained in shops, when used incorrectly, can lead to…

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Farmers Face Growing Threat from Agricultural Thieves

Gone are the days when farmers left their front doors unlocked and their barns unsecured. Today, farmers face a growing threat from thieves out to steal everything from tractors to crops to livestock. While agricultural theft is nothing new, it is on the rise and farmers are doing all they can to protect themselves and…

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Marketing New Ag Technology Requires Straightforward Approach

The agriculture industry is experiencing a boom in the area of technology that is unlike any it has ever seen before. If you are an agri-business looking to entice your Ag customers into purchasing the latest technology—from crop sensors to drones to livestock biometrics—there is no doubt you know a lot about what you are…

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Surviving Winter on the Farm

Harsh winter weather can be dangerous no matter where you live. However, blizzards and severe conditions hit farmers and ranchers especially hard. When you are miles from the nearest store or even a neighbor you need to make sure that you have everything on hand so that you, your family and your animals can survive…

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Want to Connect with Farmers? Spend Some Time on the Farm!

If you are marketing to farmers and have a strong agricultural background, it makes sense that you will be able to connect with farmers on a personal and professional level. However, if you did not grow up on a farm, don’t despair. Marketing to farmers isn’t as difficult as you might think—even for a lifelong…

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Where Do Farmers Hang Out Online? Everywhere!

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Getting noticed by farmers online is becoming more and more difficult for Ag-based businesses. Much of this has to do with the fact that, like other Americans, farmers get their information from a variety of media platforms. Unfortunately, maintaining a substantial presence on every online channel can be challenging. Facebook, Twitter, Instagram, tablets, smart phones,…

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Growing Your Ag-Based Business

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If you own a small agriculture-based business, chances are you are always looking for ways to grow that business. While expanding your business can be a risk—especially if you are doing reasonably well now—it is a risk worth taking. This is especially true when you know that there are more people out there who would…

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