Is Voice-Activated Grocery Shopping about to Take Off?

Marketing experts are predicting that by 2020, half of all internet searches will be voice searches. While there are several other statistics and predications related to voice searches, up until now these have primarily focused on how voice searches are going to impact SEO. Now there is another question related to voice searches—will these searches…

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Best Practices for Soil Sampling

Soil testing is an outstanding method for assessing the fertilizer needs of your soil. Given the cost of fertilizer, soil sampling is the best way to determine whether you are using the correct amount of fertilizer on your crops. Most agricultural experts recommend testing soil every two to four years. They also caution that soil…

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The Importance of a Website’s “About Us” Page

Of all the pages on a company’s website, the “about us” page is particularly challenging to write. After all, trying to tell the story of your business requires a special skill set. The “about us” page is especially important when your customers and prospects are farmers. That’s because farmers want to do business with people…

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Implementing a Customer Loyalty Program for Farmers and Ranchers

Customer loyalty programs are all the rage. And it’s no wonder. These programs are not only an outstanding way to retain customers, they also generate a great deal of revenue. If you are an Ag – based business it is important to remember that farmers and ranchers are as likely as any other market segment…

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Five Places to Gain a Fresh Perspective on Ag Marketing

Marketing to farmers can be tough. To successfully market to farmers you need to know who exactly your customers are, what they need right now and how you can best meet those needs. But it doesn’t end there. Even if you have what your customers need, you need to figure out how to let farmers…

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Five Reasons Your Social Media Efforts are Falling Flat

More than 80 percent of Americans are on social media today. That is up 5 percent from just one year ago. And make no mistake, farmers and ranchers are as likely as anyone else to be on social media. So what does that mean if you are looking to market to farmers and ranchers? It…

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How to Effectively Market to Specialized Farmers

In today’s agricultural environment it is becoming more and more difficult to find a farm that is not specialized. Therefore, if you are an Ag-marketer it is important to understand how to approach specialized farmers. American agriculture and rural life has seen a significant transformation in the past 100. In the early 1900s agriculture was…

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Five Ways to Make Mobile Videos Speak to Farmers and Ranchers

Using video to market to farmers and ranchers? Chances are that a majority of those farmers and ranchers will be viewing these videos on their mobile device. If your marketing videos don’t translate well to mobile devices such as smartphones and tablets, you are going to have a tough time going up against your competitors.…

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Challenges Facing Young Farmers

If you are marketing to young farmers, it is important that you understand their struggles and concerns. After all, you can’t provide the solutions young farmers are looking for if you don’t know what solutions they need. So what do young farmers view as their biggest challenges? Read on to learn what these farmers list…

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Five Ways to Get Creative with Your Food Marketing

Everyone loves to eat and everyone loves food. What does that mean for farmers and agricultural-based businesses? It means that they need to get creative with their marketing techniques. While everyone can tell you the food they grow or sell is healthy, delicious and a great value, today it’s all about how you say these…

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