Five Places to Gain a Fresh Perspective on Ag Marketing

Marketing to farmers can be tough. To successfully market to farmers you need to know who exactly your customers are, what they need right now and how you can best meet those needs. But it doesn’t end there. Even if you have what your customers need, you need to figure out how to let farmers…

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Five Reasons Your Social Media Efforts are Falling Flat

More than 80 percent of Americans are on social media today. That is up 5 percent from just one year ago. And make no mistake, farmers and ranchers are as likely as anyone else to be on social media. So what does that mean if you are looking to market to farmers and ranchers? It…

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How to Effectively Market to Specialized Farmers

In today’s agricultural environment it is becoming more and more difficult to find a farm that is not specialized. Therefore, if you are an Ag-marketer it is important to understand how to approach specialized farmers. American agriculture and rural life has seen a significant transformation in the past 100. In the early 1900s agriculture was…

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Five Ways to Make Mobile Videos Speak to Farmers and Ranchers

Using video to market to farmers and ranchers? Chances are that a majority of those farmers and ranchers will be viewing these videos on their mobile device. If your marketing videos don’t translate well to mobile devices such as smartphones and tablets, you are going to have a tough time going up against your competitors.…

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Challenges Facing Young Farmers

If you are marketing to young farmers, it is important that you understand their struggles and concerns. After all, you can’t provide the solutions young farmers are looking for if you don’t know what solutions they need. So what do young farmers view as their biggest challenges? Read on to learn what these farmers list…

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Five Ways to Get Creative with Your Food Marketing

Everyone loves to eat and everyone loves food. What does that mean for farmers and agricultural-based businesses? It means that they need to get creative with their marketing techniques. While everyone can tell you the food they grow or sell is healthy, delicious and a great value, today it’s all about how you say these…

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Protecting Yourself from Lightning on the Farm

Augers, grain bins and tractors are tools of the farming trade. Unfortunately, they also are common items that get struck by lightning, posing a huge risk to farmers. According to the National Oceanic and Atmospheric Administration, farmers are among those most likely to get struck by lightning while working outdoors. And with thunderstorm season upon…

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Three Hot Farming Trends

Farming is a business and like all good business owners, farmers understand the importance of keeping their eye on industry trends. By doing so, farmers are able to predict what consumers are looking for in the short term and provide those products and services. Today, farmers list the following trends that are hot right now:…

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Reducing Ticks on the Farm

Ticks are nothing to be trifled with. Lyme disease, the newly identified Powassan virus, Rocky Mountain spotted fever and many other diseases are transmitted by this pesky arachnid. Farmers, ranchers and others who work in the agricultural industry must be especially vigilant when it comes to protecting themselves against ticks. Many people believe that ticks…

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Three Ways to Strengthen Customer Relationships When You’re Pressed for Time

If there is one thing farmers value above all else, it is the knowledge that the people they do business with are trustworthy and understand the challenges they face. If a farmer believes that he or she is not valued and appreciated by a business, chances are great that they will find another business that…

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