A digital sales model is the new normal across all industries, including Ag. This can be particularly challenging for those selling to farmers and ranchers since in-person interactions are so important to these prospects.
Managing a remote sales team requires flexibility and some out-of-the-box thinking. And no matter how tempting it may be, micromanaging your team of Ag salespeople is always a mistake. Instead, you need to figure out how to walk the fine line between being there when needed and allowing salespeople to get the job done on their own.
Managing a remote sales team for your Ag business involves a different approach than managing that team in the office. Some would argue that managing a sales team remotely is easier while others would say it is much more difficult. One thing is certain: Remote management requires a shift in mindset.
When COVID-19 hit, many Ag business owners wondered whether they should continue to
market their business. Of course, these Ag businesses quickly figured out that without
marketing, there was little chance their Ag business would survive the coronavirus.
Innovation is the name of the game when it comes to marketing your Ag business in the time of
coronavirus. Coronavirus is here to stay, and its impact will be felt for years to come. While that is an
unfortunate reality, it is important to remember that Ag content that provides value to farmers and
ranchers will never go out of style.
Marketing your small Ag business in the time of the Coronavirus pandemic is complicated. While all you may want to do right now is hunker down and take cover until the crisis passes, this is not an option if you want to keep your business growing.