Creating a connection with your target audience of farmers and ranchers is critical to the success of you Ag business. Unfortunately, in today’s digital world, many Ag salespeople are increasingly uncomfortable talking with customers and prospects.

Reactive and Proactive

The ultimate goal of customer service is to make customers feel well taken care of and to quickly resolving any problems that may arise. However, it goes further than just problem solving. The best type of customer service involves a business being proactive, or making the first move, when a customer has an issue. A good customer service agent knows the difference between reactive and proactive customer service.

Ag businesses that focus on proactive customer service are committed to solving customer issues as quickly as possible – sometimes even before a customer is aware there is an issue. This type of customer service lets customers know that they are valued and that their needs are always taken seriously. It also allows a business to stand out among the competition.

Providing outstanding customer service is the goal of every Ag business. What sets the most successful Ag businesses apart from the competition, is their ability to provide proactive customer service.

The holiday season is in full swing and many Ag business owners are in search of the perfect gift for clients to let them know that they appreciate their loyalty. While the thought of giving business gifts can be stressful, it doesn’t have to be.