Farmers who market directly to consumers are having to rethink everything they know about connecting with customers and prospects.
According to an article from ProAg, Farmers Focus on Direct Marketing Amid COVID-19, instead of making farms more accessible for people to come out and have a “farm experience,” farmers now must think about being as accessible as they can while at the same time limiting interactions with their customers.
Farmers Who Sell Direct to Consumers Retool Marketing Messages Due to Coronavirus
COVID-19Farmers who market directly to consumers are having to rethink everything they know about connecting with customers and prospects.
According to an article from ProAg, Farmers Focus on Direct Marketing Amid COVID-19, instead of making farms more accessible for people to come out and have a “farm experience,” farmers now must think about being as accessible as they can while at the same time limiting interactions with their customers.
The Coronavirus Pandemic and Farm-to-Consumer Sales
COVID-19Farmers who sell directly to consumers and at farmers markets are feeling the devastating effects of the COVID-19 crisis. While the situation is far from ideal, it doesn’t mean farmers are going to give up. Instead, they will do as they have always done in tough circumstances – adapt and move forward.
Farmers Who Sell Directly to Consumers Feeling the Impact of the COVID-19 Crisis
COVID-19With spring and summer farmers markets in limbo due to the COVID-19 crisis, farmers who sell directly to consumers are in for some hard times. But as most of these farmers will tell you, they are not ready to give up on their livelihood.
Is Your Content Marketing Strategy Falling Short?
Inbound MarketingWhen you get right down to it, inbound marketing is simply a method of drawing potential customers in rather than pushing a product or service on them. One of the most important ways this is accomplished is through the use of content marketing. Unfortunately, many small Ag businesses feel their content marketing efforts are falling short.
Successful Ag Businesses Understand the Importance of Inbound Marketing
Inbound MarketingThere is little doubt that inbound marketing is a key factor in the success of businesses of all sizes. One of the biggest advantages of inbound marketing is its ability to increase leads and conversions.
Five Ways to Keep Your Ag Business Strong During the Covid-19 Crisis
COVID-19In this Covid-19 crisis, it is natural to want to hunker down, bury your head in the sand and wait for the storm to pass. Now is one of those times. However, with serious challenges comes the opportunity to rise to the occasion and emerge stronger on the other side.