If you are marketing to farmers, you are well aware that no two agricultural operations are the same. Fortunately, most farmers are all looking for the same thing. Today’s farmers—whether growing crops or raising livestock—are looking for information. Information is the most important thing to a farmer since it allows them to discover things that […]
Don’t be surprised if that’s the case. Websites have always been the primary factor search engines took into account when it came to their rankings. But the times are changing, and the savviest marketers know that social media is revolutionizing the way business is being conducted online. While agribusinesses are often thought of as being […]
Almost three-fourths of small businesses that market to farmers and ranchers say that email marketing makes up the majority of their marketing strategy. Whether for personal or business use, it is virtually impossible to find a farmer or rancher without an email account. And with these Ag professionals using their mobile devices everywhere from on […]
New Year’s resolutions are really easy to create. It’s the work involved in trying to accomplish them that is difficult. We seem to create resolutions for our own personal lives, but what about our business? Do we make a list of things we want to accomplish in our business lives? We should – not a […]
“In seed time learn, in harvest teach, in winter enjoy.” – William Blake If you are marketing to farmers, you may feel that approaching them in the winter gives you your best chance to reach them. This is true in large part because farmers traditionally have more free time in the winter months. That is […]