Everyone makes mistakes. This holds true for Ag businesses using content marketing to get the word out about their business. The real problem isn’t making mistakes, it’s failing to learn from those mistakes.
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Content marketing builds trust among prospects and it also leads to increased sales conversions. Further, it is more than 60% cheaper than traditional forms of advertising. However, Ag businesses won’t see these benefits if they aren’t using content marketing effectively.
Content marketing is critical to the success of Ag businesses everywhere. It builds trust among prospects and leads to increased sales conversions. Further, since content marketing is the new normal, if you aren’t using it, your target audience of farmers and ranchers will wonder why.
A digital sales model is the new normal across all industries, including Ag. This can be particularly challenging for those selling to farmers and ranchers since in-person interactions are so important to these prospects.
A digital sales model is the new normal across all industries, including Ag. This can be particularly challenging for those selling to farmers and ranchers since in-person interactions are so important to these prospects.
Managing a remote sales team requires flexibility and some out-of-the-box thinking. And no matter how tempting it may be, micromanaging your team of Ag salespeople is always a mistake. Instead, you need to figure out how to walk the fine line between being there when needed and allowing salespeople to get the job done on their own.