Customer loyalty programs are all the rage. And it’s no wonder. These programs are not only an outstanding way to retain customers, they also generate a great deal of revenue. If you are an Ag – based business it is important to remember that farmers and ranchers are as likely as any other market segment […]
Marketing to farmers can be tough. To successfully market to farmers you need to know who exactly your customers are, what they need right now and how you can best meet those needs. But it doesn’t end there. Even if you have what your customers need, you need to figure out how to let farmers […]
More than 80 percent of Americans are on social media today. That is up 5 percent from just one year ago. And make no mistake, farmers and ranchers are as likely as anyone else to be on social media. So what does that mean if you are looking to market to farmers and ranchers? It […]
In today’s agricultural environment it is becoming more and more difficult to find a farm that is not specialized. Therefore, if you are an Ag-marketer it is important to understand how to approach specialized farmers. American agriculture and rural life has seen a significant transformation in the past 100. In the early 1900s agriculture was […]
Using video to market to farmers and ranchers? Chances are that a majority of those farmers and ranchers will be viewing these videos on their mobile device. If your marketing videos don’t translate well to mobile devices such as smartphones and tablets, you are going to have a tough time going up against your competitors. […]
If you are marketing to young farmers, it is important that you understand their struggles and concerns. After all, you can’t provide the solutions young farmers are looking for if you don’t know what solutions they need. So what do young farmers view as their biggest challenges? Read on to learn what these farmers list […]